Case Study: Dockside

A Complete Hospitality Brand Launch

Restaurant menu featuring appetizers, sandwiches, salads, entrées, hand-tossed pizzas, desserts, and a brunch announcement, with items and prices listed in American dollars.

Dockside Bensalem — a newly launched waterfront dining destination along the Neshaminy Creek in Bucks County, Pennsylvania.

The Dockside team sought a full-service branding partner to bring their vision to life —one that would resonate with guests across every touchpoint, both physical and digital.

Designed to offer an elevated yet approachable culinary experience, the restaurant sought a cohesive and compelling brand identity that could stand out in a competitive hospitality market while supporting community-focused initiatives and seasonal events.

Scope of Work

  • Web Design & Development

  • Photography

  • Logo Suite Design

  • Visual Identity Design

  • Color Palette Development

  • Graphic Design
    (Menus, wayfinding signage, table tents, etc.)

  • Brand Tagline Development

  • Brand Collateral Design
    (Social media, business cards, signage, menus, etc.)

Additionally, we created full visual identities for two sub-brands:

  • Donate at the Dock – a breast cancer fundraising initiative

  • The Ugly Sweater – a pop-up Christmas cocktail bar

A digital restaurant menu with images of appetizers and a close-up of a plated tomato salad topped with herbs, balsamic drizzle, and cheese.

  • We began with discovery and strategy workshops to define Dockside’s personality: approachable, refined, and serene. From there, we developed a cohesive visual identity system, including:

    • Custom Logo Suite
      Featuring a handwritten-style script paired with a modern sans-serif, evoking both warmth and professionalism.

    • Color Palette
      Inspired by coastal tones – calming blues and clean whites that mirror Dockside’s waterfront setting.

    • Typography System
      Elegant and highly legible, optimized for print, digital, and signage applications.

  • To ensure consistency across all platforms, we produced a full suite of branded photography, capturing:

    • Hero food & beverage shots

    • Interior ambiance and guest experience

    • Website and social media visuals

    • Imagery for seasonal events and menus

  • We designed and developed a custom, fully responsive website to showcase Dockside’s offerings and atmosphere.
    Features included:

    • Reservation integration

    • Interactive menus

    • Dynamic event promotions

    • Clear visual hierarchy and CTA strategy

  • We applied Dockside’s new visual system to a variety of branded assets:

    • Business cards

    • Menus (food, dessert, drinks)

    • Table tents and inserts

    • Wayfinding and venue signage

    • Digital assets for promotions and events

  • Donate at the Dock
    A bold and heartfelt sub-brand designed to raise awareness for breast cancer. Visual identity included:

    • Nautical pink-themed logo suite

    • Custom color palette

    • Typography system aligned with Dockside’s brand family

    The Ugly Sweater: Pop-Up Christmas Bar
    Whimsical, bold branding created to drive seasonal engagement and revenue:

    • Playful typography and holiday-inspired visuals

    • Branded graphics for reservations, signage, and merchandise

    • Social media assets and event collateral

Brand Photography