Sage is a unisex skincare oil brand committed to balance, hydration, and simplicity through plant-powered ingredients. Rooted in clean beauty values, the brand speaks to modern wellness-focused consumers seeking ritualistic self-care and effective, natural products.
Sage’s Target Audience is men and women aged 20–40 who value clean beauty, intentional rituals, and high-quality, botanical skincare solutions.
Case Study: Sage Skincare
Branding & Packaging
Scope of Work
We were tasked with developing a complete visual identity and packaging system for Sage, including:
Brand Identity Design
Logo Suite & Submarks
Custom Typography System
Color Palette
Key Brand Illustrations & Iconography
Packaging Design (primary and secondary)
Moodboard & Brand Imagery
Brand Messaging / Tagline
Merch/Extra Collateral Options
Creative Direction
Sage needed to express modern simplicity while honoring its botanical, small-batch roots. Our direction focused on creating a brand that feels pure, grounded, and softly confident, with a handcrafted flair that reflects the natural origins of its ingredients.
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The primary Sage logotype features a custom, flowing script that evokes softness and care. It is paired with a classic serif for secondary messaging, balancing femininity with structure for a gender-neutral appeal.
Alternate logos include vertical, stacked, and badge variations, ensuring brand versatility across product lines and platforms.
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The Sage color palette is fresh, earthy, and modern—intentionally chosen to reflect ingredients and purity:
Soft Greens (Herbal, Fresh, Plant-Based)
Neutral Tones (Balance, Simplicity)
Golden Accent (Warmth, Vitality)
Midnight Teal (Depth, Trust)
Palette HEXs:
#93AEBB
#455943
#C1D2C5
#DAD7C7
#CC8E22
#15363F
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Hand-drawn Sage Leaf Illustration: A custom line illustration to highlight the hero botanical across packaging and marketing.
Star Motif: A subtle icon used across brand touchpoints to evoke renewal, glow, and ritualistic care.
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“Clean Ingredients for Every Body”
This inclusive, affirming tagline reinforces Sage’s commitment to purity, accessibility, and unisex appeal. It also anchors the brand’s broader mission: skincare made for everyone.
Plant-Powered Skincare
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For Every Body
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Plant-Powered Skincare * For Every Body *
Imagery &
Brand Mood
We curated lifestyle and product imagery that speaks to ritual, natural beauty, and quiet strength. From fresh herbs to Mediterranean textures and earthy backdrops, the brand mood is intentional, calming, and rooted.
A Clean Digital Experience for Clean Ingredients
This website mockup for Sage Skincare brings the brand’s plant-powered philosophy to life through calming colors, earthy textures, and an intuitive layout. From storytelling to shopping, the design guides users through Sage’s mission, products, and rituals with warmth and clarity. The modular interface ensures scalability for wholesale, team growth, and community connection.
Outcome
The final brand system positions Sage as a standout in the clean beauty space, ready for both boutique retail and digital-first eCommerce. It’s a harmonious blend of elegance and earthiness—with strong visual versatility across print, packaging, and digital channels.
