The logomark fuses two essential elements: the warmth of coffee and the grace of horses. Clean, balanced, and flexible, it works across packaging, apparel, signage, and digital.

Typograpy

We paired a strong, no-nonsense serif for headers with a clean sans-serif for body copy—giving the brand a balance of refinement and approachability.

• Headline: Transitional Serif – Stable, classic, elegant

• Body: Geometric Sans – Clean, legible, modern

At the heart of the palette:

• Deep Purple – A personal favorite of the founder and the anchor color for the brand and its sister company, Bedding Blocker®.

To add dimension and freshness, we introduced strategic accent colors:

• Vibrant Green – for growth and energy

• Sunny Orange – for optimism and warmth

• Bright Aqua – for freshness and clarity

These pops of color inject life into the digital experience and product storytelling without diluting the brand’s core identity.

Rise & Ride’s voice is confident, warm, and equestrian-savvy. It speaks to riders without pandering—blending insider language with universal values like energy, care, and purpose.

We developed two key lines to support brand messaging and campaigns:

• “Put Giddy Up In Your Cup” – an early concept that helped shape the brand’s playful, spirited tone.

• “Giddyup and Give Back” – now used across digital promotions to highlight the brand’s mission of supporting horse rescues.

The final tagline, “Start Your Day in Stride,” was created by founder April, and now serves as the brand’s headline across the website and marketing materials.