Make it stand out.

IMPACT PROGRAM

From our Quarterly Catalyst Project to our special partner rates, we’re committed to using our skills to fuel missions, ideas, and organizations that move communities forward.

Quarterly Catalyst Project

We believe in giving back. Therefore, we donate one full-sized project (logosuite, website, set of custom social graphics, or brand photography) per quarter to a deserving business or non-profit.* Contact us today to apply.

Dream it

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Dream it 〰️

Momentum Maker

We believe in investing in people and organizations that make a difference. To honor and support those who serve, strengthen, and innovate in our communities, we offer special partner rates for eligible clients.*

All discounts are subject to our discretion and approval. We reserve the right to decline a discounted rate if we believe the project or business is not in alignment with our mission, values, or our professional assessment of its long-term potential.

  • To thank those who have served our country, we offer a discounted rate to the following:

    • Active Duty service members

    • Veterans

    • Spouses, parents, grandparents, children, and siblings of service members

  • To thank those who serve in our communities, we offer a discounted rate to:

    • Nurses

    • EMTs

    • LEOs

    • Firefighters

    • Dispatchers

  • For organizations actively serving our communities and making a measurable impact, we offer a discounted rate on eligible services. Must be a 501(C)3.

  • If your business has been operating for less than 18 months, you may qualify for our startup discount to help you launch with clarity, confidence, and momentum.

Alan L. Jennings

Author & Community Catalyst

*eligibility for our Impact Program is subject to availability and at our discretion

Impact Program Spotlight: Muckmeister Industries, LLC

Web Refresh | Graphic Design | Branding | Social Media Management

Client: Muckmeister Enterprises (Bedding Blocker® + Rise & Ride Roast)
Industry: Equestrian Products & Specialty Coffee
Owner: April Schiel – Certified Woman-Owned Business
Referral Source: Rising Tide Community Loan Fund

Creative Direction

  • The logomark fuses two essential elements: the warmth of coffee and the grace of horses. Clean, balanced, and flexible, it works across packaging, apparel, signage, and digital.

    Typograpy

    We paired a strong, no-nonsense serif for headers with a clean sans-serif for body copy—giving the brand a balance of refinement and approachability.

    • Headline: Transitional Serif – Stable, classic, elegant

    • Body: Geometric Sans – Clean, legible, modern

  • At the heart of the palette:

    • Deep Purple – A personal favorite of the founder and the anchor color for the brand and its sister company, Bedding Blocker®.

    To add dimension and freshness, we introduced strategic accent colors:

    • Vibrant Green – for growth and energy

    • Sunny Orange – for optimism and warmth

    • Bright Aqua – for freshness and clarity

    These pops of color inject life into the digital experience and product storytelling without diluting the brand’s core identity.

  • Rise & Ride’s voice is confident, warm, and equestrian-savvy. It speaks to riders without pandering—blending insider language with universal values like energy, care, and purpose.

    We developed two key lines to support brand messaging and campaigns:

    • “Put Giddy Up In Your Cup” – an early concept that helped shape the brand’s playful, spirited tone.

    • “Giddyup and Give Back” – now used across digital promotions to highlight the brand’s mission of supporting horse rescues.

    The final tagline, “Start Your Day in Stride,” was created by founder April, and now serves as the brand’s headline across the website and marketing materials.

Full creative case study may be found here.